What Should Be on Your Small Business Website Homepage?

J. Pixel • August 19, 2025

A step-by-step guide to homepage content, layout tips, and the must-have elements for small business websites.

Web page wireframe sketch with boxes and lines on white paper.

Your homepage is your business’s digital welcome mat. It’s often the first thing people see when they visit your site — and in those first few seconds, they’re making decisions.


Do you seem professional? Can you solve their problem? Is it worth sticking around?

If your homepage is cluttered, confusing, or missing key content, you’re losing potential customers before they even get to know you.


To help you get it right, here’s a homepage content checklist for small businesses, packed with homepage layout tips and linked resources from Wibsy to help you launch a site that converts.


Why Your Homepage Matters More Than Ever


Your homepage is not just about looking good — it needs to work hard:


  • Communicate who you are and what you do
  • Build trust instantly
  • Guide visitors to take action


The best small business websites are clear, concise, mobile-friendly, and laser-focused on helping users find what they need fast.


So what should your homepage include? Let’s dive in.


1. A Clear, Benefit-Focused Headline


Your visitors should know what you do in under 5 seconds.


Your headline should communicate:


  • What your business offers
  • Who it’s for
  • Why it matters


Example:

“Affordable, Professional Websites for Small Businesses — Built and Managed for You.”

Homepage layout tip: Place your headline “above the fold” so it’s visible before the visitor scrolls.


Need help writing strong headlines? Check out How to Build an Effective Landing Page — many of the same rules apply.


2. A Strong Call-to-Action (CTA)


Tell visitors exactly what to do next.


Do you want them to:


  • Book a consultation?
  • Request a quote?
  • Shop now?
  • Call you?


Put your CTA button front and center — and repeat it throughout the page.


Example CTAs:


  • “Start My Free Trial”
  • “Get a Quote”
  • “Let’s Talk”


Bonus: Use a contrasting color for your CTA button so it stands out.


3. A Snapshot of Your Services or Products


Give users a quick overview of what you offer.


For service-based businesses, a simple “What We Do” section with 3–6 icons or cards is perfect.

I

f you sell products, highlight your bestsellers or product categories.

Want to see this in action? Read Best Website Layouts for Service-Based Businesses for examples and inspiration.


4. Social Proof: Testimonials, Reviews, or Logos


People trust other people, so show them you're worth it.


Include:


  • Google reviews
  • Client testimonials
  • Customer success stories
  • Logos of businesses you've worked with


Example:

“Wibsy helped me launch my new website in under a week — and I booked two new clients within days!”
— Sarah M., Freelance Marketer

Homepage layout tip: Place one testimonial near the top of the page and others lower down to reinforce trust.


5. Visuals That Reflect Your Brand


Use imagery that supports your message.


Avoid generic stock photos. Instead, use:


  • Photos of your team or workspace
  • Images of your products or services
  • Brand-aligned illustrations or icons


Keep in mind: Images should load fast and look great on mobile. At Wibsy, all our websites are fully optimized for speed and responsiveness.


6. A Brief “About” Section


People want to know who’s behind the business.


You don’t need your whole life story — just a few lines about your values, mission, or what makes you different.


Example:

“At Wibsy, we believe every small business deserves a powerful, professional website that doesn't break the bank. That’s why we offer custom websites starting at just $159/month.”

Link to a full About page for people who want to learn more.


7. Easy-to-Find Contact Info


Don’t make people dig to reach you.


Include:


  • Phone number
  • Email
  • Contact form
  • Business hours
  • Physical address (if applicable)


Homepage layout tip: Add a sticky header or footer with a “Contact” button for easy access on mobile.


8. Bonus: Location & Local SEO Signals


If your business serves a specific city or region, include your location in the homepage copy.


Example:

“Proudly serving small businesses in Chicago, Naperville, and across the western suburbs.”

Why? Because it helps you rank in “near me” searches — which is huge for local traffic and conversions.


Final Thoughts


Most people see the homepage as a greeting. But smart businesses know it’s a powerful conversion engine — capable of building trust, guiding action, and driving results, day or night.


By following this small business website checklist, you’ll have a homepage that:


  • Grabs attention
  • Builds trust
  • Guides visitors toward action
  • And reflects your business at its best


And the best part? You don’t have to figure it out alone.


Wibsy builds small business websites that check every box.


We handle the strategy, layout, design, and launch — all for one low monthly rate.


👉 View our affordable monthly plans
👉
Explore our recent blog posts for more tips


Let’s build your homepage — and your business — the right way.

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